WHAT IS SAVVY?
| Introduction to SAVVY Loyalty programs |
Many large business establishments use loyalty programs as part of their customer relationship building process. Commonly it is in the form of giving rewards points for accumulated purchases. Reward points may then redeem for rewards or cash and expires after certain period when unused.
SAVVY’s objective is to make loyalty programs affordable to small and medium businesses. A SAVVY loyalty terminal is all that required to operate a simple loyalty program. Merchants have full control of their loyalty program from the shop floor. Sophisticated loyalty program capabilities are available if operates with a PC e.g. trading reports, audit trials, contest or lucky draw for most loyal customers etc.
| SAVVY’s distinctive capabilities - more than a shop’s loyalty! |
1)SAVVY also provides fours levels of loyalty benefits to consumers, such as Brands, Shopping Malls and SAVVY loyalty too!
2) A SAVVY loyalty card may be use at any participating merchants. Registration is so simple – by presenting the card and a push of button.
The SAVVY loyalty software can generate reports for new customers. Each card can register at up to 48 shops
(and Brands/Mall combined)
The SAVVY loyalty terminal provides a choice of 3 loyalty programs namely:
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1) Cash Discount program
2) Point Redemption program
3) Point Accumulation program |
Each of the programs has additional “Free Gift” tokens option to entice customers’ patronage once a month.
| SAVVY loyalty program builds on “accumulated purchases” and “when the last purchase” was made. The concept is simple: |
1) More purchase builds to higher discount/reward.
2) Frequent shopping incentive (as in Cash Discount program): If subsequent purchase is within stipulated “Bonus” periods, additional discount is given.
3) Less frequent shopping leads to lower incentives (for all 3 programs):
If subsequent purchase is made after a “Shopping Period” (set in days), certain percentage of the accumulated amount (either cash or points) expires before the cash discount is calculated or reward points added. e.g. You set 50% of the accumulated amount to expire every 30 days. Graph below shows amount of 100 (either in $ or points) expires over several months of no shopping.
